The mangalsutra is undergoing the most significant design evolution it has seen in a generation. Hyderabad brides are at the centre of this shift — bringing the same intelligence and...
Indore is India's fastest-growing Tier 2 jewellery market. A city with a long appetite for fine gold jewellery is now discovering certified lab grown diamonds — and the discovery is...
Bangalore's relationship with fine jewellery is changing at a pace that mirrors the city itself. A tech-forward, research-driven culture that treats every significant purchase as a problem to be solved...
Price transparency is rare in the Indian fine jewellery market. Most buyers walk out of a showroom unsure whether they paid the right amount, because most showrooms have no interest...
The engagement ring conversation in Hyderabad has shifted. A few years ago, the choice was almost binary — a natural diamond solitaire or a gold ring with small stones. Today,...
Hyderabad is changing. The city that built its reputation on traditional gold jewellery and generational heirloom pieces is now home to a growing community of buyers who want something different....
