Diwali has become India's most significant gifting season, and fine diamond jewellery has moved to the centre of that conversation. Mithai and clothes are still exchanged, but for the most...
When buyers research lab grown diamonds, they inevitably encounter the terms CVD and HPHT, the two main processes for growing diamonds in a laboratory. The question that follows is always...
The question is reasonable. When something is described as "lab grown," the instinct is to wonder whether "lab grown" means "less than." The answer is no, and the reason is...
The mangalsutra is undergoing the most significant design evolution it has seen in a generation. Hyderabad brides are at the centre of this shift: bringing the same intelligence and aesthetic...
Indore is India's fastest-growing Tier 2 jewellery market. A city with a long appetite for fine gold jewellery is now discovering certified lab grown diamonds, and the discovery is happening...
Bangalore's relationship with fine jewellery is changing at a pace that mirrors the city itself. A tech-forward, research-driven culture that treats every significant purchase as a problem to be solved...
